america2029

Building Block #2: Protocols and Standards

In Building Blocks, Communication, Education, Innovation, Learning, Program Launch, Software, Standards and Protocols, Technology on October 20, 2012 at 5:14 pm

America 2029

Many companies are reluctant to agree to protocols and standards, instead striving for competitive advantage by standing out from all the competitors.  Certainly it’s good to offer something “extra,” but in today’s rapidly changing world, customers want to know what they can count on.  Will your device, software, or approach work with other devices, software, or approaches, now and in the future?

Protocols and standards remove uncertainty and accelerate the pace of change.  Perhaps your company would rather slow things down.  If you do, it will be at a cost.

Protocols and standards are a valuable building block for handling all the inevitable changes occurring.  Not implementing protocols slows down the rate at which you solve problems.  It does not slow down the rate at which problems occur!

Remember to use as many protocols and standards as possible, as building blocks on your next major project.  If protocols and standards don’t exist, work with industry leaders to create them.  Tell the industry leaders this message: Creating protocols and standards makes you a leader; waiting for others to create them makes you a follower.  One way or the other, talk up protocols and standards, and get as much consensus as possible.  Make it clear you’re working on behalf of your customers, to deliver what they need.

The following protocols and standards will create major breakthroughs in commerce:

  • Broad adoption of many OASIS standards, like OASIS DITA.
  • A wide range of standardized mobile apps for students to learn and use in the real world.
  • High-level application tools for end users to design and run their own applications, in the same way that they now use spreadsheets and simple database queries.
  • An XML extension and HTML adaptations to permit smart TVs to classify and broadcast Internet content, creating “unlimited channels.”
  • Any protocol or standard where U.S. companies in an industry agree to come together and collectively win their share of the global market.
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